Financial Decision-Making

Bounce your founder ideas with a trusted finance advisor.


Scaling a company is full of complexity. You face so many important decisions.

How to capitalize the organization in the next season. When and how to hire. How to structure founder remuneration. Buy or rent? Founders and executives need to make a lot of big calls – all of which have financial implications for the business. Imagine being able to soundboard them with a finance expert. Welcome to OCFO!

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Get access to the right financial direction for your growing business.

All the power of having a CFO on board, backed by a large team of professionals

Investment decisions

You care about the company’s success. That’s why you want to make sure that you make the right investment decisions that maximize returns. Whether you need to consider making an acquisition in your industry, decide on how to structure your treasury function, or just make sure you buy the right assets – it pays to be prudent.

Financing decisions

Equity versus debt. Short-term versus long-term. How you fund the company’s growth matters. Arm yourself with the insight and understanding of an experienced finance professional when it comes to thinking about key financing decisions for the business.
person making finance decisions
financial management expert advising business owner

Working capital decisions

The time it takes to sell, deliver and get paid determines how much working capital the company will require. Many key processes and decisions weigh into this working capital cycle. Speed it up by making the right calls at the right time, leaving more money on the table for growth or distribution.

Dividend decisions

Owner remuneration is a key question every company needs to consider. How much do the owners working in and on the company earn? What percentage of company profit after tax is earmarked for distribution to owners? Having owners adequately compensated helps to keep them focused and inspired. Our CFOs love working this through with shareholders.

Systems decisions

Technology has become deeply entrenched in how companies run. But the amount of software and solutions out there can be mind-numbing. Our automations team helps founders and executives find, implement and maximize the right technology within their finance and operations functions.

Strategic decisions

Really knowing the numbers can help drive the strategic direction of a company. Which client segments to focus on and which ones to steer away from. Which kinds of hires to make more often. How to approach pricing decisions. How to think about financing expansion. How to approach global structuring for long-term wealth protection. A fractional CFO in your corner can help you navigate these important crossroads.
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What Our Clients Say.

Entrepreneurs change the world. They create growth, job opportunities and social impact. We serve entrepreneurs! Hundreds of founders and management teams tap into the expertise of their trusted finance and accounting partner to help scale their companies.

Business is about people. When you partner with Outsourced CFO, a finance professional or team with the right mix of knowledge, skills and experience is personally matched with your company – working with you to create a world class finance function for your growing company. Your success story is our success story.


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Frequently Asked Questions

Managing cash flow is one of the most important financial management decisions. As your business grows and scales, you may need to pay suppliers or employees earlier than when you receive revenue from customers.

Deciding whether to employ new people or invest in new technology requires you to assess whether you have sufficient future revenue to pay for the additional costs.

Deciding whether to take on a new client requires you to compare the potential revenue that can be earned from the client to the potential cost to service the client.

Capital budgeting decisions refer to the process of selecting and evaluating long-term investment projects that will require significant financial resources. These plans involve making smart financial decisions in determining which projects to pursue, how to allocate funds and evaluating the potential returns and risks associated with each investment. The following methods can be used:

  • Net Present Value (NPV): NPV is a widely used method that calculates the present value of all expected cash inflows and outflows associated with a project. By discounting these cash flows using a predetermined discount rate, NPV determines the projected profitability of your investment. A positive NPV indicates that the project is expected to generate more value than its costs, making it a viable option.

  • Internal Rate of Return (IRR): IRR calculates the discount rate at which the present value of cash inflows equals the present value of cash outflows, resulting in an NPV of zero. The IRR represents the project’s expected rate of return down the line – and if it exceeds the required rate of return – the project is typically deemed acceptable. Comparing the IRR to the cost of capital helps you to decide on the feasibility of the investment.

  • Payback Period: The payback period measures the time required for a project to recover its initial investment. This focuses on the cash inflows and does not consider the ‘time value’ of money. Projects with shorter payback periods are generally considered more favorable, as they provide a quicker return on investment.

  • Profitability Index (PI): The profitability index, also known as the benefit-cost ratio, compares the present value of expected cash inflows to the present value of cash outflows. This is calculated by dividing the present value of cash inflows by the initial investment. A PI greater than 1 indicates that the project is expected to generate a positive value, while a PI less than 1 suggests the opposite. Comparing PIs helps smart financial decision making by allowing you to select investments based on their relative profitability.

  • Discounted Payback Period: Similar to the payback period, the discounted payback period considers the ‘time value’ of money by discounting the cash inflows. This method measures the time required for a project to recover its discounted initial investment and addresses the limitations of the regular payback period by incorporating the concept of present value in calculations.

  • Accounting Rate of Return (ARR): ARR calculates the average annual profit generated by a project as a percentage of its initial investment, based on accounting information such as net income, rather than cash flows. ARR provides a quick assessment of any project’s profitability but does not consider the ‘time value’ of money.

Capital budgeting decisions are based on each company’s individual positioning within its field as well as its stage of growth, and role players might use one or a combination of these methods in order to arrive at a financial decision that works for them.

By using these methods and making smart financial choices, companies can effectively allocate their available resources, minimize financial risks, and enhance their competitive position.

Financial decision making is crucial in business for several key reasons:

  1. Resource allocation: Smart financial decisions involve deciding how you are going to allocate your financial resources, such as capital and funds, within your business. Effective financial decision making and financial management ensure that these funds are distributed smartly across various departments within your business and allocated to support your operational needs. This helps maximize efficiency and productivity.

  2. Profitability and sustainability: Financial decision making directly impacts the profitability and sustainability of any business. By analyzing financial data and making informed financial decisions, businesses can identify areas of potential growth or cost savings and encourage growth. An effective financial decision making process enables any company to optimize their revenue streams, manage expenses, and maintain a healthy bottom line.

  3. Capital investment: Smart financial decision making plays a vital role in evaluating and selecting investment opportunities. Key players must assess potential investments, such as acquiring new assets, expanding operations, or entering new markets. Financial analysis can help to determine the viability and expected return on investment at this point. Making sound investment decisions such as these is obviously essential for long-term growth and competitiveness.

  4. Risk management: Assessing and managing financial risk is part of your financial journey. By analyzing risks and making informed financial decisions, key players can implement strategies to mitigate risk and protect their financial well-being while ensuring business continuity.

  5. Financial planning and budgeting: Financial decision making is integral to the financial planning and budgeting process. This process involves setting financial goals, developing budgets, and allocating resources accordingly. Effective financial decision making ensures that budgets are aligned with strategic objectives, enabling accurate forecasting, and allowing monitoring and control of financial performance.

  6. Stakeholder management: A smart and effective decision making process is crucial for managing relationships with stakeholders, including shareholders, investors, lenders, and suppliers.

Business analytics allows you to gauge where your business is at the moment, to allow you to set future targets to work towards.

Business intelligence (BI) and business analytics (BA) are powerful tools that support good financial decision making in the following ways:

  1. Data-driven insights: BI and BA utilize data collection, integration, and analysis to provide meaningful insights into various aspects of any business. By extracting relevant information from multiple data sources these tools help financial decision makers gain a comprehensive understanding of the current state of their business as well as market trends, customer behavior and more. This data-driven approach empowers decision makers to make informed and evidence-based financial decisions.


  2. Performance measurement and monitoring: BI and BA enable the measurement and monitoring of key performance indicators (KPIs) across different areas of a business. These tools can provide real-time or near-real-time dashboards and reports that track metrics related to sales, revenue, customer satisfaction and operational efficiency. Decision makers can then access these performance metrics to identify areas of improvement.


  3. Predictive and prescriptive analysis: BI and BA can employ advanced analytics techniques, such as predictive modeling and prescriptive analysis to forecast possible outcomes and recommend suitable actions. By analyzing historical data  these tools can generate predictions and recommendations for decision makers. This helps stakeholders identify market trends and potential risks, allowing proactive decision making that makes the best of available opportunities while avoiding risk.


  4. Data visualization and reporting: BI and BA tools provide intuitive and interactive data visualization capabilities. Complex data and analytical results can be represented as charts and reports that decision makers can quickly grasp and interpret.

Financial decisions, investing decisions, and business decisions are related concepts but differ in their focus and scope:

  1. Financial decisions: These refer to choices made by individuals or organizations regarding their finances, including managing income, expenses, savings, and debt. Financial decisions involve budgeting, setting financial goals, determining spending priorities, and evaluating options such as loans or investments in order to achieve financial stability or growth.

  2. Investing decisions: Investing decisions pertain specifically to allocating funds or resources into different assets or ventures in order to generate returns or profits over time. Investors analyze various investment opportunities, considering factors like risk and potential return, and then make financial decisions based on this information. This can include investing in stocks, bonds, real estate, mutual funds, or other financial instruments.

  3. Business decisions: Business decisions involve choices made by organizations or entrepreneurs in order to achieve their strategic objectives or improve their operations. These complex financial decisions can cover a wide range of areas such as product development, pricing, marketing, hiring, expansion, cost management and partnerships to name a few. The focus here is on optimizing resources, maximizing profitability, and creating long-term value for the business.

Financial decisions are complex and encompass personal or organizational financial management, while investing decisions concentrate specifically on allocating funds for potential returns. Business decisions, on the other hand, revolve around choices made within the context of running an organization and achieving its goals. Both have their part to play in the financial goal-setting of a company.

Yes, our service is comprehensive and covers all of the previously mentioned aspects of Financial Decision Making.

The Financial Decision Making service is available worldwide via remote access. We have customers from the USA, UK, South Africa, Australia and more.


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